Tuesday, June 21, 2011

Groupon and Flight Schools

I am surprised at how often a Groupon offer comes up in our area featuring an introductory flight. It seems like a great way to promote your flight school if you can make the numbers make sense.

I recently spoke with a school that offered a one hour flight lesson, half hour of ground and a half hour of flight. They sold close to 400 flights over the winter months and it has worked out very well for them. They negotiated the Groupon fee and made sure that they would be able to handle a large influx of people coming through their doors. It was a success for them.

They have converted a couple of the groupon rides into new students and introduced the community to their business and the airport. It seems to have been a great thing for them.

Have any of you had any groupon aviation experiences?
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